1. TQM ADVOCATES FAIL TO RECOGNIZE THAT EACH OF THE DIFFERENT WORKPLACE GROUPS OPERATES OUT OF ITS OWN PARADIGM REGARDING THE TQM INTERVENTION.

2. PEOPLE OFTEN TRY TO FIT AMBIGUOUS INFORMATION INTO THEIR PREEXISTING PARADIGM TO PRESERVE THEIR EXISTING COGNITIVE STRUCTURES. CONSEQUENTLY, EACH OF THE DIFFERENT WORKPLACE GROUPS OPERATES OUT OF ITS OWN UNDERSTANDING OF THE LIKELY SEQUENCE OF EVENTS ONCE TQM IS INITIATED.

3. MULTIPLE PARADIGMS, DUE TO DIFFERENTIATION OF POSITIONS ARE LIKELY TO GENERATE ONGOING CONFLICTS.

4. WHEN A PARADIGMATIC CONFLICT OCCURS, A COMPARATIVELY POWERFUL PERSPECTIVE, LIKELY THE ONE HELD BY TOP MANAGEMENT, IS LIKELY TO DOMINATE.

5. THE TQM CHAMPIONS SHOULD INITIATE NEW WAYS OF HANDLING CONFLICTS THAT ARE CONSISTENT WITH THE NEW PARADIGM.