Jacqui Tam (BSc Memorial, MA Western University) brings her more than 30 years of communications, public relations, and marketing expertise to the University of Alberta. As the lead for Marketing and Communications, she and her accomplished team are responsible for developing and implementing integrated communications and marketing strategies, managing crisis and issues communications, and for overseeing the university’s relations with local, national, and global media. During her past experiences, which have included time with the University of Lethbridge and Wilfrid Laurier University, she has developed, implemented, and led integrated communications and marketing strategies and programs, handled crisis communications/issues management, and has been responsible for rebranding initiatives, publication production and redesign, visual identity programs, print, broadcast, online and mobile advertising, web and social media initiatives, media relations, market research, and more. Jacqui has won more than 70 individual and team awards for campaigns, publications, communications/public relations programming, writing, advertising, websites, publications, and special initiatives. Additionally, Jacqui is an award-winning author of the heartfelt Alzheimer’s memoir Standing Tall: A Daughter’s Gift.
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