Jacqui Tam: Vice-President (University Relations)

Jacqui Tam, Vice-President (University Relations) Jacqui Tam has a Bachelor of Science in Mathematics from Memorial University, and a Master of Arts in Journalism from Western University. A native of Newfoundland, she has more than 30 years experience in communications, public relations, and marketing in both the profit and not-for-profit sectors, including four years at the University of Lethbridge and 14 years at Wilfrid Laurier University. She has also taught part-time in the Business Faculty at Memorial University, and delivered presentations at the national and international level. Jacqui has served as the University of Alberta’s Associate Vice-President (Marketing and Communications) since November 3, 2014, taking on the role of Vice-President (University Relations) on July 1, 2017.

Jacqui has developed, implemented, and led integrated communications and marketing strategies and programs, handled crisis communications/issues management, and been responsible for rebranding initiatives, publication production and redesign, visual identity programs, print, broadcast, online and mobile advertising, web and social media initiatives, media relations, market research, and more. She has led restructuring efforts and developed mechanisms to help improve efficiencies and address challenges associated with centralized-decentralized teams. 

Recent higher-education career highlights include leadership of all marketing/communications efforts for Laurier’s centennial in 2011, the subsequent visual identity review initiative resulting in the Inspiring Lives brand, and the award-winning national reputation awareness campaign. 

She has won more than 70 individual and team awards for campaigns, publications, communications/public relations programming, writing, advertising, websites, publications, and special initiatives.
Throughout her career, Jacqui has been active in a number of professional associations, including the International Association of Business Communicators (IABC), the Canadian Council for the Advancement of Education (CCAE) and the Council for the Advancement and Support of Education (CASE). She was the Canadian representative on the Steering Committee for the Association of Commonwealth Universities PR, Marketing and Communications Network for a decade before moving to the health sector in 2013. 

Additionally, Jacqui is an award-winning author of Alzheimer’s memoir Standing Tall: A Daughter’s Gift, and has spoken frequently for and volunteered with Alzheimer Societies in Ontario.