Athletics partners with Ticketmaster to provide digital ticketing for 2019/2020

    Partnership is the first of its kind at a Canadian University

    By Athletics Communications w/ files from Ticketmaster on July 24, 2019

    EDMONTON - University of Alberta Golden Bears and Pandas Athletics are proud to announce a multi-year partnership agreement with Ticketmaster, bringing digital ticketing to multiple sports and event venues. The new platform will also provide marketing, data analytics, and sales metrics to Golden Bears & Pandas Athletics. The partnership is a first at a post-secondary institution in Canada.

    Golden Bears and Pandas Athletics will leverage Ticketmaster’s comprehensive suite of products and tools to create a personalized fan experience, enabling fans to pay, manage, and transfer their event tickets from their mobile device.  Fans will enjoy increased convenience, speedy entry into the venues, decreased risk of fraudulent or lost tickets, and an eco-friendly option to attend their next event.

    “The tools provided by Ticketmaster will enable our athletics department to better connect with our fans, establishing a personal relationship with them,” said Jonathan Krywulak, Events & Marketing Manager with Golden Bears and Pandas Athletics.  “Through this partnership, we will simplify event sales, promotions, and management with the ultimate goal of improving the experience for ticket holders, donors, students, and all of our supporters.”

    In addition to the move to digital tickets, University of Alberta Athletics will have access to Ticketmaster’s suite of premium tools which will seamlessly tie together its Client Relationship Management (CRM) database with point of sale, creating a streamlined customer service and purchasing experience for fans.

    Season tickets and ticket packages will go on-sale early August, online through,, or by contacting the Athletics Ticket Office at 780-492-2327 or

    About University of Alberta Athletics:

    The University of Alberta Golden Bears & Pandas Athletics is one of Canada’s premier intercollegiate programs. The Golden Bears and Pandas compete in U SPORTS, and are home to 22 teams and over 500 student-athletes. The U of A competes in the sports of Basketball, Cross-Country, Curling, Football, Ice Hockey, Rugby, Soccer, Swimming, Tennis, Track & Field, Volleyball, and Wresting. A total of 78 U SPORTS, and 92 national championships have been won by University of Alberta Golden Bears & Pandas student-athletes.

    About Ticketmaster:

    Ticketmaster is the global market leader in live event ticketing processing over 500 million ticket transactions per year across 29 countries. Through exclusive partnerships with thousands of venues, artists, sports leagues, and performing arts centers and theaters, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide.