The Alberta School of Business fosters and supports an environment where innovation and entrepreneurial thinking is free to flourish. ‘Change the way you do business’ is at the centre of all we do. Our brand tells the story of who we are and what we are willing to fight for. Every touchpoint is an opportunity to tell this story well.
Consistent implementation and application of the brand elements, along with key messaging, will protect the brand’s integrity and establish stronger brand awareness.