Brand & Visual Identity

The best brands are built on great stories. These stories should be powerfully truthful and represent the strong foundation of an identity.

When communicating our brand, it is important that all audiences are able to instantly recognize, understand and connect with ‘who we are’ and ‘what we do.’ Our brand story shows we are ‘Driven to Lead' and creates a feeling of excellence, relevance and impact that guides our strategy for future growth and represents our research, teaching, learning and our greatest strength—our people.

In our Centennial year, we are excited to share the Alberta School of Business brand story, logos and templates. We have created a suite of messaging to reflect our School’s brand that you can use for public presentations, communications materials, and—on the most meaningful level—when building connections.