Business Advisory Council (BAC)

Brett Marchand

Brett Marchand

President and CEO

Cossette Communications Inc
Toronto, Ontario

Brett Marchand is CEO of Cossette, Canada’s leading independent marketing communications agency with offices in all regions across Canada.

Brett joined the Cossette organization ten years ago after successful stints as both an ad agency executive and a client marketer. He has been involved in highly-acclaimed advertising campaigns that have built brands and driven business results.

Brett began his career at Procter and Gamble where he spent five years developing his strategic and marketing skills. He has also worked on brand marketing at the Campbell Soup Company and Molson Breweries.

While at Molson, Brett was one of the leaders on the marketing team that developed the signature “I Am Canadian” campaign. This insightful advertising was a breakthrough in its category and was credited with leading the Molson Canadian brand’s revival in Canada.

Since his arrival at Cossette, Brett successfully led a restructuring of the company and has helped re-establish the agency’s reputation as a leader in integrated marketing communications.

Brett is closely involved in industry affairs. He is a Board member of TELUS Fund, which finances the creation of exceptional health and wellness content, and he also sits on the Board of Advertising Standards Canada. As well, Brett chaired the Canadian advertising industry’s trade association, the Institute of Communication Agencies, for three years.

Brett is also an active supporter of the not-for-profit organization Habitat for Humanity Canada, both as a participant in Habitat builds in Canada and abroad, and as a member of the executive leadership, serving as Chairman of Habitat’s National Leadership Council.