AdamFinn

Adam Finn

Professor Emeritus

Alberta School of Business

Marketing, Business Economics, and Law

About Me


Research

Research Interests

I completed my PhD at the University of Illinois (Urbana) in 1983. My research interests include marketing measurement, including applications of generalizability theory in marketing, retailing and service assessment; new product management; retailing and service management; application of choice modeling to policy issues in marketing and the cultural industries.


Selected Publications

Books

Colin Hoskins, Stuart McFadyen, and Adam Finn. Media Economics: Applying Economics to New and Traditional Media. Sage. 2004

Stuart McFadyen, Colin Hoskins, and Adam Finn. Global Television and Film: An Introduction to the Economics of the Business. Oxford: Oxford University Press 1997. 

Stuart McFadyen, Colin Hoskins, Adam Finn and Rowland Lorimer (Editors). “State-of-the-Art Review of Research on Cultural Development in an Open Economy.” Wilfred Laurier University Press. 1994.


Journal Articles

Adam Finn “Doing a Double Take: Accounting for Occasions in Service Performance Assessment” Journal of Service Research. Vol. 9 (No. 4 May) 2007 372-387.

Rafi M. M. I. Chowdhury, Adam Finn and G. Douglas Olsen “Investigating the Simultaneous Presentation of Advertising and TV Programming” Journal of Advertising. (forthcoming)

Adam Finn “Generalizability Modeling of the Foundations of Customer Delight,” Journal of Modeling in Management, Vol. 1 (No. 1 May) 2006. 18-32.

Adam Finn “Reassessing the Foundations of Customer Delight;" Journal of Service Research, Vol. 8 (No. 2 November) 2005, 103-116.

Adam Finn and Ujwal Kayande “How Fine is COARSE? A Generalizability Theory Perspective on Rossiter’s Procedure” International Journal of Research in Marketing, Vol. 22 (1), 2005. 11-21.

Adam Finn and Ujwal Kayande “Scale Modification: Alternative Approaches and Their Consequences” Journal of Retailing. Vol. 80 (No. 1) January 2004, 37-52.

Adam Finn “Assessment of the Dimensionality of Retail Performance: A Multivariate Generalizability Theory Perspective,” Journal of Retailing and Consumer Services. Vol. 11 (4), 2004, 235-245.

Adam Finn, Stuart McFadyen and Colin Hoskins “Valuing the Canadian Broadcasting Corporation. Journal of Cultural Economics, Vol. 17 (No. 3-4 November 2003). 177-192.  

Adam Finn, Stuart McFadyen, Colin Hoskins and Maureen Hupfer. “Quantifying the Sources of Value of a Public Service,” Journal of Public Policy and Marketing Vol. 20 (No 2 2001) 225-239.

Valerie Severin, Jordan J. Louviere and Adam Finn. “The Stability of Retail Shopping Choices Over Time and Across Countries,” Journal of Retailing. Vol. 77 (No. 2 Summer 2001), 185-202.

Adam Finn “Mystery Shopper Benchmarking of Durable Good Chains and Stores” Journal of Service Research. Vol. 3 (No 4 May 2001), 310-320.

Colin Hoskins, Stuart McFadyen and Adam Finn “Refocusing the CBC” Canadian Journal of Communication. Vol. 26 (Winter 2001), 17-30.

Shaun McQuitty, Adam Finn and James B. Wiley. “Systematically Varying Consumer Satisfaction and its Implications for Product Choice,” Academy of Marketing Science Review (Online) 00 (10) Available here.

Adam Finn, Nicola Simpson, Colin Hoskins, and Stuart McFadyen. “Marketing Movies on the Internet: How Does Canada Compare to the US?” Canadian Journal of Communication Vol. 25 (Summer 2000), 367-376.

Stuart McFadyen, Colin Hoskins and Adam Finn. “Cultural Industries from an Economic/ Business Research Perspective” Canadian Journal of Communication, Vol. 25 (Winter 2000), 127-144.

Adam Finn and Ujwal Kayandé. “Unmasking the Phantom: A Psychometric Assessment of Mystery Shopping” Journal of Retailing. Vol. 75 (Summer 1999), 195-217.

Stuart McFadyen, Colin Hoskins and Adam Finn. “International Joint Ventures in the Production of Australian Feature Films and Television Programs,” Canadian Journal of Communication, Vol. 24 (Winter 1999), 127-139.

Stuart McFadyen, Colin Hoskins and Adam Finn. “The Effect of Cultural Differences on the International Co-Production of Television Programs and Feature Films,” Canadian Journal of Communication. 23 (Autumn 1998) pp 523-538. [Also published in Australian Canadian Studies. 16 (2 1998) pp 99-113.]

Adam Finn and Ujwal Kayandé. “The Service Quality Measurement Literature: A Generalizability Perspective” Advances in Services Marketing & Management: Research and Practice. Vol 7. (1998) pp 97-130.

Colin Hoskins, Stuart McFadyen, Adam Finn and Anne Jackel. “Evidence on the Performance of Canada/Europe Co-productions in Television and Film,” Journal of Cultural Economics. Vol. 21 (1997) pp 129-138.

Adam Finn and Ujwal Kayandé. “Reliability Assessment and Optimization of Marketing Measurement” Journal of Marketing Research. Vol. 34 (No 2. May 1997), pp 262-275.  

Adam Finn and Harry Timmermans. “A Wal-Mart Anchor as a Repositioning Strategy for Suburban Malls: Cross-Shopping and Impact on Image, Consideration and Choice” Journal of Shopping Center Research, Vol. 3 (No. 2 1996), pp 23-43.

Colin Hoskins, Stuart McFadyen and Adam Finn. “A Comparison of Domestic and International Joint Ventures in Television and Feature Film Production,” Canadian Journal of Communication, Vol. 21 (No. 1 Winter 1996), pp 77-94.

Adam Finn, Colin Hoskins and Stuart McFadyen. “Telefilm Canada Investment in Feature Films: Empirical Foundations for Public Policy” Canadian Public Policy, 22 (No. 2 1996), pp 151-161.

Adam Finn and Jordan J. Louviere. “Shopping Center Image, Consideration and Choice: Anchor Store Contribution,” Journal of Business Research Vol. 35 (No. 3 March 1996), pp 241-251.

Adam Finn and Tulin Erdem. “The Economic Impact of a Mega-Multi-Mall: Estimation Issues in the Case of West Edmonton Mall,” Tourism Management Vol. 16 (No. 5 August 1995), pp 367-373.

Colin Hoskins, Stuart McFadyen, Adam Finn and Anne Jackel.“Canada/Europe Co-Productions in Television and Film: A Comparison of Partner Perspectives on Benefits and Drawbacks,” European Journal of Communication Vol. 10 (No. 2 1995) pp. 221-243.

Colin Hoskins, Stuart McFadyen and Adam Finn. “The Environment in Which Cultural Industries Operate and Some Implications,” Canadian Journal of Communication Vol. 19 (No. 3/4 Summer/Autumn 1994), pp. 353-376.

Adam Finn, Stuart McFadyen and Colin Hoskins. “Marketing, Management and Competitive Strategy in the Cultural Industries,” Canadian Journal of Communication Vol. 19 (No. 3/4 Summer/Autumn 1994), pp. 523-550.

Adam Finn and Shaun McQuitty. “Empirical Research in Macromarketing,” Journal of Macromarketing. Vol. 14 (Fall 1994), pp. 63-68.

Adam Finn, Shaun McQuitty and John Rigby. "Area Resident Acceptance and Use of Mega-Multi-Malls: West Edmonton Mall Evidence." International Journal of Research in Marketing. Vol. 11 (No. 2, March 1994), pp. 127-144.

Adam Finn and Jordan J. Louviere. "Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety." Journal of Public Policy and Marketing. Vol. 11 (No. 2, 1992), pp. 12-25.

Adam Finn. "Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment." Marketing Science. Vol 11, (Winter 1992), pp. 95-100.

Adam Finn and John Rigby. "West Edmonton Mall: Consumer Combined-Purpose Trips and the Birth of the Mega-Multi-Mall?" Canadian Journal of Administrative Sciences. Vol 9 (No. 2, 1992), pp. 134-145.

Adam Finn and Jordan Louviere. "Shopping Center Patronage Models: Fashioning a Consideration Set Segmentation Solution," Journal of Business Research, Vol. 21 (November 1990), pp. 259-275.

Adam Finn. "Print Ad Recognition Readership Scores: An Information Processing Perspective" Journal of Marketing Research, Vol. 25 (May 1988), pp. 168-177.

Adam Finn. "Characterizing the Attractiveness of Retail Markets." Journal of Retailing Vol. 63 (Summer 1987), pp. 129-162.

Adam Finn. "A Theory of the Consumer Evaluation Process for New Product Concepts." Research in Consumer Behavior, Vol. 1 (1985), pp. 35-65.

Seymour Sudman, Adam Finn and Linda Lannom. "The Use of Bounded Recall Procedures in Single Interviews," Public Opinion Quarterly Vol. 48 (Summer 1984), pp. 520-524.


Research in Progress

Adam Finn “Design of Consumer Product Concept Testing” supported by SSHRC of Canada Standard Research Grant. 2006-2009


Teaching

Teaching Experience

  • MARK 312: Marketing Research
  • MARK 468: Retailing and Channel Management
  • MARK 710: Research Methodology in Marketing