John Pracejus

Director, School of Retailing and Associate Professor

Alberta School of Business

Marketing, Business Economics, and Law

About Me

My research focuses on consumer emotional response to marketing, how consumers interpret visual communications in marketing, and how consumers respond to brand associations, such as celebrities, events, and charitable causes. I have published work in journals such as: Journal of Advertising, Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Public Policy and Marketing and Organizational Behavior and Human Decision Processes. I hold a Ph.D. in Marketing from the University of Florida and an M.A. in Communications from the University of Illinois. I have presented research findings in over 20 countries and have taught at universities in Austria, Belgium, Canada, Hong Kong, Russia and the United States.  


Research Interests

  • Retailing
  • Branding
  • Visual Communication
  • Consumer Emotion
  • Charity Marketing


Graduate Teaching Experience 

  • Consumer Information Processing (Ph.D.)
  • Judgment and Decision Making (Ph.D.)
  • Brand Strategy (MBA)
  • Marketing Communications (MBA)
  • Retailing (MBA)

Undergraduate Teaching Experience

  • Consumer Behavior
  • International Advertising
  • International Marketing
  • Introduction to Marketing
  • Marketing Communications