My research focuses on consumer emotional response to marketing, how consumers interpret visual communications in marketing, and how consumers respond to brand associations, such as celebrities, events, and charitable causes. I have published work in journals such as: Journal of Advertising, Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Public Policy and Marketing and Organizational Behavior and Human Decision Processes. I hold a Ph.D. in Marketing from the University of Florida and an M.A. in Communications from the University of Illinois. I have presented research findings in over 20 countries and have taught at universities in Austria, Belgium, Canada, Hong Kong, Russia and the United States.