Paul Messinger

Associate Professor of Marketing
Principal Investigator of Web Interaction Research Alliance

Alberta School of Business

Marketing, Business Economics, and Law


Research Interests

  • New Retail and Internet Formats
  • Virtual Worlds and Second Life
  • Service Science
  • Power in Distribution Channels
  • Dynamic Competitive Strategy
  • Survey-Based Market Research


Teaching Experience

  • MARK 468: Retail Management
  • MARK 740: Ph.D. Marketing Models