Consumer Pod Index

On October 17, 2018, Canada became only the second country in the world—and the first G7 and G20 nation—to legalize the recreational use of marijuana.

Cannabis & the retail market

On October 17, 2018, Canada became only the second country in the world—and the first G7 and G20 nation—to legalize the recreational use of marijuana. Six months later, as part of the Alberta School of Business' Eric Geddes lecture series, industry experts discussed the effects of government regulation on the industry, finding a career in cannabis, the next wave of cannabis products, and Canada as a global cannabis leader.


CPI Ep 3: Cannabis & the retail market

Panelists

Jesse Cheetham — VP, Human Resources, Fire and Flower
Katrina Ingram — Chief Operating Officer, Cannabis at Work
Audrey Kronewitt — District Manager, Canopy Growth/Tokyo Smoke

Host

John Pracejus — Director, School of Retailing and Associate Professor of Marketing, Business Economics and Law


April 18, 2019   38 minute listen

Episode Highlights

  • (1:13) Surprises—The effects of government regulation
  • (6:50) The Journey—Getting into the cannabis industry
  • (12:30) The Second Wave—Edibles, drinks, and the expansion of the cannabis market
  • (16:18) Facing the Stigma—HR challenges and the importance of culture fit
  • (20:10) Learning to pivot—More on the effects of government regulation
  • (22:30) Looking for unicorns —Recruiting staff for a unique business
  • (25:48) Overcoming the Black Market—What legalization can provide to consumers
  • (27:58) An Appetite for Risk—Advice for finding a career in cannabis
  • (30:43) The Cannabis Starbucks—Canada as a global leader in cannabis
  • (32:54) Being Trailblazers—Final thoughts on getting in early

Further Reading

Talking pot shop: Leaders in retail cannabis talk about working with uncertainty and hiring for it—Star Edmonton