Landing a Dream Job in McMarketing
University students don’t wish for fast-food jobs, but what about fast-food marketing? One student intern didn’t just jump at the chance to work at the Golden Arches—he beat out hundreds of national students competing for a chance to work in McDonald’s Toronto offices.
Commercializing Pokémon Go
The most popular mobile game of all time has been hailed by players as an incentive to meet new people, by health professionals as a means of physical exercise and by urban planners as a great way to animate public spaces. But talk to brick and mortar businesses and they are seeing dollar signs. Find out how this GPS-enhanced, augmented reality app is helping.