Our ABFI Team

Shauna Feth - ABFI Executive Director

As Executive Director of the Alberta Business Family Institute at the University of Alberta School of Business, Shauna is a designated Family Enterprise Advisor™ who was born into a third generation business family and has been actively and effectively promoting, educating and supporting outreach programs for entrepreneurs and business families for almost 15 years.

Prior to her current role, Shauna was the Project Manager for the Creating Pathways for Entrepreneurial Families Initiative. This partnership funded by the University of Alberta and Rural Alberta’s Development fund was designed to increase the sustainability of rural family businesses and communities. Over the course of the project, Shauna and her team enjoyed tremendous success by supplying ABFI programs and services to more than 8,000 constituents across the province.

After gaining experience in the financial and accounting industries, Shauna successfully started several of her own ventures. In partnership with her husband Ken, they have built and sold two oilfield/pipeline consulting, maintenance and construction companies. The newest family enterprise is an apiary, where they are proud and passionate stewards of a large brood of honey bees.

Concurrently, Shauna was partner in a very active project and event management consulting company. Through consulting, Shauna was involved in some of the most successful events hosted in Alberta, including Big Valley Jamboree, Grand Opening of the Alberta Hockey Hall of Fame, and the Viking Cup International Hockey Tournament.

A long time community volunteer for many events and organizations, currently Shauna is Co-Chair of the Provincial Talent Development Task Force, Past Chair of the Alberta Chambers of Commerce, Incoming Chair of the Camrose Chamber of Commerce, Board Director for the Canadian Chamber of Commerce, Advisory Board Member for the Centre for Entrepreneurship and Family Enterprise and Adjudicator and Project Advisor for the Family Enterprise Xchange.

Valerie Plamondon - Marketing, Events, and Programs

Valerie joined the Alberta Business Family Institute as the Program Administrator back in 2011 and has worked for the Institute on contract between 2015-present. For the past thirteen years Valerie has been working as a Marketing and Graphic Design Consultant, providing her clients with solutions for their marketing and visual communication campaigns.

Valerie has gained graphic design and marketing experience while working in print media and for a uniform manufacturing company. This included developing short and long-term marketing strategies, designing marketing pieces for print, content and web management, and artwork for social media.

Valerie has been a member of the Alberta Human Ecology and Home Economics Association (AHEA) since 2001. Valerie likes taking part in her community and promoting local businesses. Valerie graduated with a Bachelor of Science from the University of Alberta with a major in Textiles, Clothing and Culture from the Faculty of Agriculture, Life and Environmental Sciences in June 2001. She obtained her professional designation in Human Ecology (PHEc) in June 2002.