Entering Foreign Markets

DAY TWO— Wednesday June 28, 2017 

8:30 to 9:15 AM

Continental Styled Breakfast

 

 

9:15 to
9:45 AM

 

Session 5

The Internationalization Process (con’d)

Case Studies 2 & 3

Edy Wong, Director, Centre for
International Business Studies

 


Petroleum services cases and small group analysis Round 1:
Linking an Alberta strategy checklist to international best practices

9:45 AM to
10:30 AM

 Session 6

The Go Global Market Survey---Is it Scalable to Your Own Business?”

Anupam Sharma, Senior VP, Energy
Intelligence, JWN

 


In this Market Entry Workshop-styled session, Bemal describes and explains the recently released Go Global enquiry to identify the highest potential markets for Alberta O&G service companies. He describes how intelligence on national markets around the world was collected and assembled, and shows how bases of comparison were selected and applied to these markets, in order to determine key market characteristics for Alberta O&G exporters. He models a type of rigor required by Alberta’s service sector as a whole, and encourage business owners to shape market analyses for your own businesses, based on your own specific services and circumstances.

 

10:30 to
10:45 AM

Coffee/Health Break

 

10:45 to
11:45 PM

 

 Session 7

The Internationalization Process (con’d)

Case Studies 1 and 2

 

Petroleum services cases and small group analysis Round 2:
Linking an Alberta strategy checklist to international best practices

11:45 AM to

1:00 AM

Session 8_Working Lunch, with discussion

Mark Salkeld, M-C

The good? There is a very wide range of services, in both industry and government, to assist SMEs at every stage of their journeys to export.

The bad? Figuring out who to call, when, and about what is often complex or confusing. Short overviews and cases offered by players in this broad suite of services will link their respective services together, and build up a coherent and navigable export strategy picture.

Business Development Bank of Canada (Shannon Preus)
Alberta Economic Development & Trade (Benigno Rojas-Moreno)
Trade Commissioner Service (Greg Mann
)
Export Development Canada (Rob Luini)
Access Prosperity (Pam Steckler)

Canadian Global Exploration Forum (Terry Strang)
DMG Events (Wes Scott)

1:00 to 1:30 PM

Coffee; One-on-one meetings in room TBC (adjacent)

Representatives from industry and government export assistance providers (above) will be available to meet individual SME owner-operators.

 

1:30 to 2:30 PM

 Session 9

Success Abroad: Experiences of Petro Services SMEs in Global Markets (Note: this session was meant to highlight how prior experience motivated these companies to develop a more strategic, and longer term approach to their most recent entry market)

 

O&G services sector reps talk of their more recent experiences and strategies entering new and challenging markets

Session 4 panelists
Shane Walper, President, Predator Drilling
Michael Clark, CEO, Canalta Controls

Peter Oakes, Owner, Alberta Flares (TBC)

 

2:30 to 2:45 PM

Coffee/Health Break

 

2:45 to 3:45 PM

Session 10

The Internationalization Process (con’d)

Case Studies 3 & 4

 

Petroleum services cases and small group analysis Round 2:
Linking an Alberta strategy checklist to international best practices

3:45 PM to
4:00 PM

Action Items, Final Remarks, Recognition

Tell this program’s organizers (PSAC, EDT, and UofA Business) what to do next, to help augment Alberta oil and gas services and technology companies’ international readiness.