Rory Waisman

Rory Waisman

PhD Student


Department: Marketing, Business Economics and Law
Office Hours: By appointment

Address: Business Building Room 2-24
University of Alberta
Edmonton, AB T6G 2R6

Research Interests

I am broadly interested in how consumers construct judgments, decisions, and preferences. I employ experimental methods, big data analysis, and computational cognitive modeling to investigate how choice architecture and contextual factors interact with basic psychological processes to drive consumer behavior. My research has three primary streams; evaluation of consumption objects and experiences, financial decision making, and persistence of the behavioral effects of nudges.

My research is supported by the Social Sciences and Humanities Research Council (SSHRC) via the Joseph-Armand Bombardier Canada Graduate Scholarship - Doctoral Program (CGS-D).

Published Research

Li, J. C.-H, & Waisman, R. M. (2018). Probability of bivariate superiority: A non-parametric common-language statistic for detecting bivariate relationships. Behavior Research Methods.

Three Minute Thesis

At the 3MT UAlberta Finals on April 11, 2018, I presented my three minute thesis "Nudging Sustained Behaviour Change."

View 3MT video: YouTube (3:22)