Globalization is today’s and tomorrow’s reality; money and ideas move around the world at the speed of light. The world has changed. Massive increases in the amount of international trade (imports and exports), foreign direct investment, the growth of multinational companies, and international financial transactions have raised the stakes even higher.
The Alberta School of Business, through its Centre for International Business Studies (CIBS), and in cooperation with the Faculty of Arts, Department of Modern Languages & Cultural Studies, has developed this innovative and unique program. It is designed to produce Business graduates with all the functional skills required by the modern business world and couple that with language expertise in one or more of the languages of Europe and knowledge of the politics, history, economics and culture of Europe. The importance of the European Union to Canada for both international trade and investment opportunities is well known. Emerging opportunities in Eastern Europe combine with established patterns in Western Europe to provide a new and fertile area of study for the business student. Students in this major can choose to specialize in one of the following streams: French, German, Italian, Polish, Russian, Scandinavian (Danish/Norwegian/Swedish), Spanish or Ukrainian.
International firms are always seeking students with a functional fluency in a European language, combined with familiarity with the social, economic and political structures of Europe. Canadian firms with trading ties to Europe or with European operations frequently prefer the graduate who can be quickly comfortable dealing with European partners or environments.