Bachelor of Commerce (BCom)

MARK 488: Digital Marketing

MARK 488, LEC B1 - Digital Marketing
Tuesday/Thursday 09:30-10:50
Instructor: Utku Akkoc


Students apply the principles of marketing to the digital marketplace. Through the study of the theory and best practices in digital marketing, students learn to design, assess and implement e-marketing strategies and solutions for businesses working in a global environment.

Prerequisite: MARK 301