Bachelor of Commerce (BCom)

MARK 488: Sports Marketing

MARK 488, LEC A1 - Sports Marketing
Tuesday/Thursday 10:30-13:20 (Spring term)
Instructor: Webb Dussome

The purpose of this course is to provide an overview of various aspects of the sports marketing industry. This will encompass three basic components: (1) an introduction to the broad sports marketing environment including marketing through sports and the marketing of sports products; (2) a detailed evaluation of the marketing strategies for an array of sports products; and (3) the recent issues regarding the marketing of sports products of sports products.

As a senior marketing course, a key objective is to facilitate the application of course concepts to contemporary market planning and decision making.

Prerequisite: MARK 301