The desire to win is triggered by how quickly a consumer's bids in an auction are countered.
Stigmatized Markets: Getting into the weeds with strategy
Research points to three major factors that influence which strategy to employ to enter into 'stigmatized' markets.
Does investing in IT security really protect firms from hackers?
Organizations that adopt 'window dressing' measures leave themselves more open to data breaches over time.
How should firms talk to customers?
When it comes to customer service, 'I' beats the corporate 'we' for boosting satisfaction and buying behaviour.