Business Research
The Alberta School of Business is home to world renowned scholars who continually advance our understanding of important issues facing business here in Canada and around the globe.
Latest Research
The research is in: Here’s how creative ads affect purchase intention for new products
Advertising creatively can significantly affect consumer processing of ads and subsequent brand responses, according to a new study co-authored by marketing professor Paul Messinger.
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Firms embracing diversity may trade short-term pain for long-term gain
Companies may need to prepare as they adjust to culture shifts, business professor finds.
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Can understanding more make you enjoy less?
It depends on the type of experience you've had. Hear more in this podcast with Professor, Sarah Moore.
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Academic journals are vital in expanding human knowledge
Here’s how some College of Social Sciences and Humanities faculty members are contributing
Recognizing a new Canada Research Chair
Alberta School of Business congratulates Dr. Angelique Slade Shantz on her new Tier 2 Canada Research Chair in Social Entrepreneurship
Read MoreResearch with Purpose
Alberta School of Business researchers excel through a vibrant environment that supports the creation and dissemination of knowledge with impact.
