Master of Arts in Communications and Technology

Workshop Instructors

Maria deBruijn, MA, Communications and Technology with specialization in digital engagement and Certified IAP2 Public Participation Practitioner

Maria deBruijn’s connections to civic engagement run deep.  Her commitment to investing in healthy communities started in her youth, and has continued in all avenues of her career and education.

Maria is the primary architect of and has instructed the Civic Engagement in the Digital Age course within the Master of Arts and Communications Technology program, and she has written and taught courses for the University of Alberta Social Media Citation Program.  She is also the founder of Emerge Solutions, Inc., a consultancy that partners with organizations seeking better ways to engage with and make decisions in concert with their colleagues and the public. 

Before founding Emerge Solutions, Inc. in 2010, Maria spent 10 years leading communications, engagement and organizational planning in the public sector.  She also completed her Master of Arts in Communications and Technology, with a capstone research project focused on digital engagement in the public sector.

Maria also stays closely connected to civic engagement through her volunteer work.  She served as Research Director for the Canada’s International Association of Public Participation and she was a member of the Centre for Public Involvement’s Citizen Jury on Internet Voting Advisory Committee in 2012.

Underlying all of Maria’s contributions - through research, instruction, work and volunteerism - are relationships.  She is appreciative of the polarities and complexity that exist in relationships, and is committed to exploring and working with them through meaningful engagement.


Maria will focus on engaging your audience in a digital world


Glenn Kubish will focus his workshop on primitive movie making.  Glenn is an alum of the MA in Communications and Technology

Jessica Laccetti

While completing her PhD. in England, Jessica began her career in online communications. She worked with local businesses and government to form strategies to grow their business. Often this meant combining social media (telling unique stories) and web design elements. Since 2010, Jessica has been sharing her knowledge as an adjunct professor at the University of Alberta and also working with non-profits, emerging business groups, tourism/recreational organizations, technology/startup companies & all levels of government to help share their unique stories and develop their online presence & reach.  Jessica runs a business ( focusing on web design & social media communications. 

Jessica will focus on the metrics of engagement

Jennifer Pascoe

A graduate of the Master of Arts in Communication and Technology program, Jennifer Pascoe has been working in communications for more than 15 years for various industries including primarily the post-secondary and cultural sectors. As the Director of Communications & Engagement for the University of Alberta Faculty of Science, UAlberta's largest undergraduate faculty, Jennifer also teaches at MacEwan University in the Public Relations and Bachelor of Communication Studies programs. Her areas of focus are strategic communication, narrative and identity construction, and issues and reputation management.

Jennifer will focus on strategic digital communications  

Bob Robertson – Visual Communication Design + Consulting 

Bob Robertson specializes in visual communications design and planning. His areas of expertise include the design of corporate identities and the guidelines that support those identities, the design of collateral communications materials, the design of interpretive and wayfinding signage systems, display systems and donor recognition systems. 

Bob has worked with a wide range of clients over the past years. He works in a variety of mediums to help convey clear and creative visual communications on behalf of his clients and strives to understand and match the tone and visual content that his clients require to serve their communications needs.

Bob’s education background includes a Bachelor of Fine Arts degree and a Master of Arts degree in Communications and Technology from the University of Alberta. He has also studied graphic design at the post-graduate level at the prestigious AGS School of Design in Basel, Switzerland. 

Bob will be exploring design.   Bob is an alum of the MA in Communications and Technology

Sherrell Steele will focus on communicating for change.  Sherrell is an alum of the MA in Communications and Technology