Stickiness is the term trainers use to describe learning that is effective, memorable, and applied in the work place. It is also what you want your information session to be. Consider the following few tips when developing your information session.
Consider What you Have to Offer
Every organization has an idea of their ideal candidate: the one that fits with the organization. Students need to be educated on factors they should consider in a position besides the money. Create a picture of what it might be like to work for your organization so the ideal person can see themselves working there. Embrace the What's In It For Me philosophy from a student's perspective.
Determine the nice-to-know and must-know information of your organization and then prioritize it within the presentation to ensure key points are covered adequately. Organize the information in clear, easily digestible chunks. For example, a section can be labelled Future Direction, Vision and Mission, A Day in the Life of, etc.
Create a Two-Way Dialogue
Optimal listening time is 15 minutes so intersperse your presentation with question and answers throughout though pay attention to time lines (Ask for 3 questions only then move on). The two way dialogue allows you to pin point those students you are interested in and keeps students engaged. One method to collect questions is to distribute recipe cards at the start of your presentation and ask students to write a question on it while you are presenting, collect the cards and respond to the questions at the end.
Use various media to engage your audience, but don't overwhelm them!
PowerPoint - a very effective tool if used correctly. The basic rule of thumb for using PowerPoint to communicate information is '7 X 7' (no more than seven lines, no more than seven words per line).
Audio-Visual - students respond well to people speaking about their experience working for the company. Live or video-recorded interviews with actual employees sharing their on-the-job experiences help students to see themselves in the same role.
Print Literature - a great take-away with reference to a website where students can go to find more information if interested.