Executive Education

Communicating with Influence

 Start Date   Duration   Location   Investment
 Nov 6, 2017   1 day  Edmonton   $750 +GST
Fees include all program materials, breakfast, lunch and refreshments.

Overview  |  Program Highlights  |  Who Should Attend  |  Instructor


Presenting your ideas effectively is a skill that is highly valued in the corporate world - especially at the leadership level. 97% of executives surveyed across North America view presenting well as very important or critical to success - yet over half have never received any formal training and 96% want training made available to themselves and their teams. In this highly interactive session, you will discover how an innovative scientific approach to communication will help you to consistently engage diverse audiences and achieve results every time you speak.

Communicating with Influence™: Enhancing your Presentation Skills is a one-day workshop for professionals who present in meetings, on conference calls or in high-profile scenarios. Using neuroscience, you will see that there is an incredibly simple way to deliver the right information at exactly the right moment to engage each member of your audience. 

The session will also address long-standing myths about non-verbal communication. For decades, it has been claimed that over 90% of communication is non-verbal – this data is completely false and has resulted in an emphasis on awkward, inauthentic body language. Drawing on the latest research, you will learn exactly what your audience needs from you when you present – and how to implement it immediately. To prove the effectiveness of this approach, examples and video feedback will help you to make minor changes to your delivery style that will dramatically increase your power and presence.

Program Highlights 

Discover the real issues with your presentations 
The key to performance improvement is accurately identifying the issues – however, a survey of leaders across North America shows that most leaders are focusing on the wrong issues in their presentations. In this session, you will discover what the real issues are and how you can immediately address them.

Understand exactly what your audience needs from you
Each member of your audience processes information and makes decisions in very different ways. Based on proven neuroscience, this session will introduce new ways of understanding how your audience thinks and what they need from you every time you speak.

Reduce the time dedicated to presentation preparation
Senior leaders who spend most of their presenting time influencing business strategy work 12 hours longer per week on average and dedicate over 20% of their work hours to presentations. This session will help you increase your productivity by eliminating unnecessary presentations and by ensuring that your critical presentations are more effective and efficient.

Increase your power and presence
Even the most interesting content must be delivered in a way that engages all types of audiences. Through the use of group video recording, you will see that making minor changes to your delivery style can substantially increase your ability to connect with your audience and inspire action.

Who Should Attend?

This workshop is recommended for executives and leaders who present in meetings, on conference calls or in high-profile scenarios. Participants are introduced to an innovative neuroscience-based methodology and are provided with practical tools for continuous improvement and sustained learning.


After starting his career in the Canadian defence sector, Gregor Jeffrey worked in Vancouver’s high-technology sector and Silicon Valley. Returning to the defence industry as a consultant for the General Dynamics Corporation, he led international teams on critical equipment programs for the UK Ministry of Defence.

In Paris, France he founded a consulting firm that helped specialized suppliers secure opportunities with European defence contractors. Following projects in Spain, Germany and England he returned to Calgary to lead the Integrated Soldier System Project for Raytheon Canada where he negotiated the company’s first international teaming agreements with French and Israeli defence contractors.

Gregor’s experiences delivering high-profile proposals and presentations in the international defence sector led him to focus on helping leaders and their teams excel at communicating in complex corporate environments. His neuroscience-based approach has helped hundreds of business professionals engage diverse audiences and consistently achieve results.