Executive Education

Strategic Management Certificate

This 3-day course is part of the 12-day Management Essentials Program. While the course is designed to be independent in nature, please consider whether maximum value can be obtained by taking it as part of a broader program

Program Overview

Developing and executing on an effective strategy is crucial to the achievement of an organization’s goals. Whether you are crafting a new vision or supporting an existing plan, leaders need to understand the process of strategic management and how to drive progress through organizational change. This interactive learning experience will help participants to develop successful strategies, while preparing them to manage strategic change through to execution. The 3 day course is composed of the following modules:

Learning Outcomes

  • Understand how to build strategies that align with your vision and goals
  • Assess critical external and internal factors in developing strategy
  • Understand how to align and engage key stakeholders in executing on strategic change
  • Develop an approach to managing resistance to change through to implementation

Who Should Attend?

  • Mid-level to senior managers involved in developing and/or managing the implementation of organizational strategy
  • Small business owners and entrepreneurs


Dr. Marvin Washington

Dr. Marvin Washington is the Associate Dean of Executive Education and Professor for the Alberta School of Business. His research and consulting focus is on processes of organizational and institutional change with a strong interest in Leadership. He holds a Ph.D. in Organization Behaviour and Sociology, Northwestern University, Kellogg Graduate School of Management and a BS in Industrial Engineering, Northwestern University 1989. Marvin has a long-standing engagement with Anahuac University in Mexico, where he is a part of their CEO academy. He has also consulted with numerous non-profit and for-profit organizations, and is the author of two books on leadership and organizational change. Dr. Washington is currently involved in a 12-year engagement with the country of Botswana. Prior to life in Academia, Marvin was an operation’s manager for Procter and Gamble.When not teaching, researching, or consulting, Marvin can be found hanging out with his two sons (both students at the University of Alberta) or coaching basketball.

Lyall Samaroden

Lyall Samaroden helps individuals and teams navigate the waters of organizational change. Lyall has held numerous senior-level line and corporate roles across multiple industry sectors in both management and individual contributor capacities over his 15+ year career. Market leaders in municipal government and the print media, travel, energy and defence sectors have utilized Lyall’s talents to deliver exceptional results during times of change. Lyall comes to the change arena from a career encompassing various roles in advertising, marketing, community investment, corporate communication and human resources.