Courses & Workshops

Persuasive Communication

EXGEN5362

Persuasion is a core professional skill, underpinning much of our communication. In this seminar, you will learn fundamental aspects of persuasion and how to apply them to become more convincing in presentations, arguments, and conversations. Topics covered will include fundamental persuasive appeals, how to context and bias modify persuasion, critical rhetorical tools, methods for leveraging the right tool or technique at the right time, and methods of developing and defending strong arguments.


Course Not Currently Offered

This course is not currently offered scheduled, but may be offered in an upcoming term. New course schedules are announced each May and October.