Courses & Workshops

Strategic Digital Communication

EXGEN6004

With the rise of mistrust surrounding corporations, the increase in user-generated content, reports of fake news, and the decline of local media coverage, communications professionals can become invaluable in today's society by refocusing their organization's strategy to emphasize brand journalism and content marketing in the digital sphere. Get an overview of how digital drives the communications profession and learn practical tips for peak performance as we explore topics like campaign design, web writing, influencing influencers, online identity and social listening to maximize metadata.


Course Not Currently Offered

This course is not currently offered scheduled, but may be offered in an upcoming term. New course schedules are announced each May and October.