Social Media Certificate

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The Social Media Certificate provides an in-depth understanding of how to use various social media platforms for communication and marketing. Explore tools used to actively engage your stakeholders through meaningful content development, measure success using analytics, understand how to use social media to promote online sales, and learn best practices for creating social interactions and responding to potential challenges online. 

Program at a Glance

Program structure

6 courses needed to graduate.

Location & Format

Fully online.


1-2 years of part-time study.


This career-enhancing program will benefit a broad spectrum of individuals who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government and not-for-profits.

Program Plan

This part-time program is comprised of three core courses and three electives. Each course is 21 hours in length, for a total of 126 instructional hours.

Most students choose to complete the program requirements within one to two years. A cumulative grade point average of at least 2.0 is required to obtain the certificate.

It is recommended that students take Social Media Foundations as their first course.


The requirements below apply to students enrolled on and after July 1, 2020. If you entered the Social Media program prior to July 1, 2020, please refer to the requirements that apply to your credential.

If you are entering the program between March and June 2020, you’ll be able to take certificate courses prior to enrolling in the program; courses completed during this period will be applied to your certificate upon program application on and after July 1. For more information, please call 780-492-1185 or send us an email.

  • Core courses (take all 3)
    Social Media Foundations
    Integrated Social Media Marketing Strategy
    Analytics and Reporting for Social Media

  • Elective courses (choose 3)

    Digital Storytelling
    Intellectual Property and Copyright
    Online Sales and Mobile Marketing
    Risk Management and Crisis Response
    Visual Communication for Social Media

Qualifications & Admission

Enrolling in the program is a requirement if you want to earn the certificate. You may apply for admission as you start your studies or, if you prefer, after you have taken one or more courses.

We are open to students with a variety of educational and professional backgrounds. Our expectation is that you have a commitment to learn and achieve your continuing education goals.

This program is currently open for enrolment—apply now!


  1. Click on the ‘Apply now’ button below to download the Application for Program Admission form.
  2. Submit your completed application, along with a $100 admission fee.

Tuition & Fees

  • A one-time application fee of $100 is required for admission into the program.
  • Tuition is paid on a course-by-course basis as you register for your classes.
  • Materials and textbooks are not included in course fees.
  • This program is eligible for the Canada-Alberta Job Grant.

Courses Offered

You can register for a course without enrolling in the program. If later you decide to apply for the full program, the course(s) you’ve taken will be applied toward your certificate. 

 Access to the online component is provided through eClass, the University of Alberta’s eLearning management tool.

Traditional face-to-face classes are held at Enterprise Square, downtown Edmonton, Alberta.

Course schedules are also available in printer-friendly PDF format.

Core courses

    Elective courses


      Talk to us for additional details: call 780-492-1185 or send us an email.


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