Student Recruitment Specialist/Leads work within assigned objectives which may require modification of existing procedures or the development of new methods. Decisions made are exceptions to standard practice and may be precedentsetting.
Duties of a Student Recruitment Specialist/Lead may include, but are not limited to:
- Developing and implementing the strategic recruitment plan, and schedules, for domestic and/or international students (in consultation with the supervisor)
- Compiling recruitment data and researching best practices in student recruitment
- Regularly monitoring the success of activities and adjusting priorities to ensure that overall recruitment goals are met
- Generating and maintaining statistics and tracking admissions and registrations in order to measure recruitment outcomes in relation to recruitment strategy
- Planning, developing, and maintaining the recruitment budget
- Developing and implementing student retention and engagement strategies and initiatives
- Developing presentations and communications materials
- Organizing and representing the University/Faculty at recruitment events including open houses, information evenings, teacher conventions, high school career days, student orientation programs, counselor workshops, etc.
- Advising prospective students on administrative and academic matters, including admission requirements, program selection, and course registration
- Coordinating campus visits for prospective students and families and providing information about the University and Faculty services and student life
- Traveling extensively to high schools, colleges, universities and special events
- Establishing and maintaining relationships with identified stakeholders, including high schools, colleges/universities, and international contacts
- Promoting the University/Faculty via electronic recruitment initiatives, including websites and social media networks
- Regularly reporting on the status of recruitment initiatives
- Liaising with other university departments such as the Registrar’s Office, the Faculty of Graduate Studies and Research and University of Alberta International to ensure compliance with University policies and procedures and coordination of efforts
- May supervise staff and/or volunteers
Note: When assessing the level of positions, the following elements are taken into consideration: the work described; the context in which the work is done; the organizational structure; and comparable positions on campus.