Sport and Recreation Management Graduate Certificate

The Sport and Recreation Management Graduate Certificate is an online program aimed at enhancing management and leadership skills in the fields of recreation, sport, and health. Students will gain knowledge and understanding in the areas of finance, marketing, contemporary trends, facility and event management. It also provides the opportunity to connect and learn with others in the industry.

This certificate is a graduate certificate and may be applied to a course based master degree in the Faculty of Kinesiology, Sport, and Recreation. Courses are delivered online, there is no in-class component.

Applications are now being accepted. Visit here to complete your application today.

Please see the FAQ section below for information courses, tuition and program requirements.


Students are required to complete four courses, each worth 3 credits, for a total of 12 credits. There are six courses to choose from. Courses are offered online only and students will have up to four years to complete the certificate.

The nature and number of courses offered in a calendar year will vary. All six courses will not be offered each year.

  • Organizational Analysis of Sport and Recreation
  • Sport and Recreation Organizations and the Public Sector
  • Financial Analysis and Management in Recreation and Sport Organizations
  • Marketing and Sponsorship in Sport and Recreation
  • Facilities and Event Management
  • Contemporary Issues in Sport and Recreation

Courses and details listed below:

  • Financial Analysis and Management in Recreation and Sport Organizations

    The Financial Analysis and Management in Recreation and Sport Organizations course will examine industry trends and topics such as public partnership, economic rationales for investment, sources of funding, revenues and business development. Postcard

    Students will acquire financial skills in the areas of pricing, budgeting and financing. Sample topics include; pricing, budgeting, capital budgeting, debt and equity financing and facility financing.

    • Understand the broader financial and economic environment in which the sport and recreation industry operates
    • Utilize basic accounting concepts related to various financial statements
    • Identify, compute, and explain some of the common ratios used to measure an organization's liquidity, leverage, and profitability
    • Define and apply various aspects of the budgeting process
    • Identify, compute, and explain some of the current financial issues sport and recreation organizations are negotiating

    Course Instructor: Dr. Brian Soebbing

    Dr. Soebbing's main research interest focuses on the strategic behavior of sport and recreation organizations and their constituents. Within this research area, Dr. Soebbing examines issues related to sport facilities and events, decisions made by organizational leaders and its members, policies adopted/modified by sports and recreation organizations, and behaviors by consumers of sport and recreation.




  • Contemporary Issues in Sport and Recreation

    The course will examine current topics within the sport and recreation environment from a variety of perspectives including economics, finance, sociology, management, and ethics.


  • Facilities and Event Management

    This course will explore the key concepts and issues associated with facility and event management from the unique perspectives of the sport and event management industry. Students will become familiar with the key components of operation and management of athletic and recreation facilities and events. Major topics that will be covered are feasibility analysis; facility planning, design and construction; event planning; marketing; budgeting; human resource management; performance analysis and management; legacy and impacts; and future trends.

    Students who successfully complete the course will be able to:

    • Gain a broader understanding of the planning, development, management and operation of sport and recreation facilities and events.
    • Enhance their understanding of operational management tools that are used by managers of sport/recreation facilities and events.
    • Plan, organize resources, promote, direct personnel and evaluate an event to promote advocacy for sports and recreation.
    • Acquire an understanding of the strategies required to plan and assess sports and recreation facilities and events.
    • Use analytical tools to understand and critically assess the economic, social and community impact of a facility development and event hosting.
    • Provide a detailed assessment of problems/issues relating to facility or event management for a sport and recreation organization.

    Course Instructor: Cheryl Hawardt

    As the Director of Campus & Community Recreation at the University of Alberta, Cheryl's portfolio oversees over 750,000 square feet of space spanning 37 sport and recreation facilities across two campuses. The role of Campus & Community Recreation is to support our communities to explore and enhance their physical, mental, emotional and spiritual well-being through physical and social activity. Cheryl's 35-year career in Recreation and Sport Management, she has planned, developed and managed small and large facilities including both indoor and outdoor spaces. In addition to managing events that attracting a province-wide audience, Cheryl's portfolio includes; fitness, instructional and intramural programming, club sports, facility operations and event management. Cheryl is passionate about creating outstanding experiences for our clientele through safe, efficient facility operation, unique program offerings and excellent customer service.

  • Marketing and Sponsorship in Sport and Recreation

    A study of basic marketing concepts with applications to sport and recreation organizations. Topics may include promotions and public relations, consumer behavior, marketing communications, and branding.

  • Organizational Analysis of Sport and Recreation
    Concepts and perspectives in organizational theory are examined in relation to sport and recreation organizations in the public, non-profit/voluntary, and commercial sector to help students understand and analyze the complexity of managing sport and recreation organizations effectively.
  • Sport and Recreation Organizations and the Public Sector
    Emphasis is on the role of the federal, provincial, and municipal governments in Canada in recreation, health, wellness, and amateur sport including the inter-organizational relations between the public sector and non-profit/voluntary amateur sport and community service organizations.


  • What skills will I gain
    Upon successful completion of the certificate, students will be able to:

    1) Working knowledge of how to manage sport and recreation organizations effectively in the public, non-profit/voluntary and commercial sectors, including facility and event management.
    2) Understanding of the role of the public sector (federal, provincial and municipal governments) as it pertains to recreation, health, wellness and amateur sport.
    3) Financial analysis and management in recreation, sport and related industries.
    4) Apply marketing and sponsorship skills in sport and recreation organizations, including promotions, public relations, consumer behavior, marketing, communications and branding.
    5) Apply critical thinking and problem solving skills specific to sport, recreation and community services management issues.
    6) Effective professional oral, written and visual communication skills in the context of a sport and recreation leadership role..
    7) In-depth study of selected contemporary topics in sport and recreation, and how to develop and foster the rights and responsibilities of global citizenship within the sport, recreation and community services industries.
  • Who is this certificate for
    This program will be of interest to:

    - Recreation and Leisure Professionals

    - Tourism

    - Provincial and National Sport Organizations

    - Community Non-Profit Organizations

    - Community Development Professionals

    - Health Professionals

    - Physical Educators

    - Event Management

    - Recreation Facilities Operations

    - Fitness and Well-Being Professionals

    - Allied Health Professionals

    - Sport (athletes and coaches)

    - Community Service Professionals

  • What are the requirements

    - Eligible students will have an Undergraduate Degree, with a GPA of 3.0 (if you do not meet this, please contact the Manager, International and Community Education @

    - A minimum of 1 year related work experience.

    - A current curriculum vitae/resume.

    - A letter of intent.

    - One professional letter of reference

  • How do I apply
    Applications are now being accepted for Fall 2020. Once you are admitted, you will begin your choice of course(s) in the following academic term in which it is offered. Click here to apply.
  • When do courses begin

    Courses will be offered in Fall 2019 and Winter 2020 semesters.

  • What is the cost
    Tuition is $6,400.00 to complete all four courses in the certificate, plus non-instructional fees. Each course is approximately $1,600.00 plus non-instructional fees.
  • Can I use this certificate for a course-based Master of Arts Degree
    This certificate can be laddered into a course-based Master of Arts degree program in the Faculty of Kinesiology, Sport, and Recreation. Completion of one or two certificates does not guarantee admission into a Master or other graduate programs. Prospective students will be required to apply and meet admission requirements of the specific Master program to which they are applying.
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