2019-2020 Marketing Seminar Series

Date Speaker Topic of Paper
Sept. 13, 2019 Chuck Howard, UBC "A Prototype Theory of Consumer Expense Misprediction"
Sept. 20, 2019 Mansur Khamitov, Nanyang Technological University "Names are the Mirrors of the Soul: The Role of Anthropomorphized Possessive Brand Names in Brand Preferences"
Sept. 27, 2019 Zoe Lu, University of Wisconsin-Madison "That Money Feels Like Mine: How a Consumer-Funded Frame Increases Incentive Effectiveness"
Oct. 4, 2019 Dongjin He, The Hong Kong Polytechnic University "Hiding in the Crowd: Secrecy Compels Consumer Conformity"
Oct. 15, 2019 Shelly Rathee, University of Utah "Presence and Consequence of Marketplace Sexism in Customer Reviews"
Nov. 1, 2019 Xin (Shane) Wang, Ivey-University of Western Ontario "Image Portfolio and Demand in the Sharing Economy"