2019-2020 Marketing Seminar Series
Date | Speaker | Topic of Paper |
Sept. 13, 2019 | Chuck Howard, UBC | "A Prototype Theory of Consumer Expense Misprediction" |
Sept. 20, 2019 | Mansur Khamitov, Nanyang Technological University | "Names are the Mirrors of the Soul: The Role of Anthropomorphized Possessive Brand Names in Brand Preferences" |
Sept. 27, 2019 | Zoe Lu, University of Wisconsin-Madison | "That Money Feels Like Mine: How a Consumer-Funded Frame Increases Incentive Effectiveness" |
Oct. 4, 2019 | Dongjin He, The Hong Kong Polytechnic University | "Hiding in the Crowd: Secrecy Compels Consumer Conformity" |
Oct. 15, 2019 | Shelly Rathee, University of Utah | "Presence and Consequence of Marketplace Sexism in Customer Reviews" |
Nov. 1, 2019 | Xin (Shane) Wang, Ivey-University of Western Ontario | "Image Portfolio and Demand in the Sharing Economy" |