Marketing Events

2020-2021 Marketing Seminar Series

Fridays at 12:00 MDT on Zoom*

Date Speakers Topic of Paper
Oct. 16, 2020 Jeff Galak, Carnegie Mellon (Tepper School of Business) "Identifying the Temporal Profiles of Hedonic Decline"
Nov. 6, 2020 Zak Tormala, Stanford "Perceiving Attitude Change: The Qualitative Change Hypothesis"
Nov 13, 2020 Gerald Haubl, Alberta School of Business "Exploration Traps: How the Opportunity to Switch Among Experiences Affects Consumption Enjoyment"
Jan. 15, 2021 Simona Botti, London Business School "Control and Information: What is the Value of Knowing an Undesirable, Unavoidable Future?"
Mar. 26, 2021 Minah Jung. NYU "Predicting Consumers' Valuation and Willingness-to-Pay"
Apr. 9, 2021 Ravi Dhar, Yale "Why the Future Matters for the Present: Expecting a Future Positive Experience Reduces Adaptation to a Negative Experience"
Apr. 23, 2021 Ellie Kyung, Dartmouth "Mental Mapping of Magnitude"

*Contact Anna Zacharko for Zoom details

Archive of Seminar Series

2019-20 Marketing Seminar Series

2018-19 Marketing Seminar Series

2017-18 Marketing Seminar Series