Marketing, Business Economics, and Law

Marketing Seminars

Marketing Seminar Series January 2018-May 2019

Department of Marketing, Business Economics and Law
Friday 3:00PM (except where noted*), Business Building



Date Room   Speakers Topic of Paper


 January 19, 2018 Bus 1-05  
Alix Barasch 
Stern School of Business
New York University

"Signaling and Cooperation"

 February 9, 2018 Bus 1-05

Ying Zhang
Peking University

 "Rewards and Behavioral Changes"
 February 23, 2018 Bus 1-05

Suzanne Shu
Anderson School of Management

 Moved to Fall 2018
 March 16, 2018 Bus 1-05

Rom Schrift
The Wharton School
University of Pennsylvania

"The Illusion of Multitasking and Its Positive Effect on Performance"
 April 13, 2018 Bus 1-05

Moran Cerf
Kellogg School
Northwestern University


May 31 - June 1, 2018
Marketing Research Camp


Invited Guests:
Norbert Schwarz (U. of Southern California)
Anat Keinan (Harvard University)
Jeff Galak (Carnegie Mellon University)
Carl Mela (Duke University)

 September 14, 2018  BUS 2-05

 Katherine (Katie) Lafreniere, PhD Candidate
University of Alberta, School of Business

 "The Power of Potty Mouth: The Meaning and Impact of Swearwords in Word-of-Mouth"
 September 21  BUS 4-16 Marketing Seminar Series - Kick Off Event
 October 26, 2018 BUS 2-05

Suzanne Bliven Shu
U of California, Anderson School of Management

 Risk, Ownership, and Loss In Decumulation During Retirement"

November 02, 2018 BUS 2-05 Oleg Urminsky - Postphoned
University of Chicago

Postponed to February 8, 2019

 November 23, 2018  BUS 2-05

Sarah Moore,
University of Alberta, Department of Marketing, Business
Economics and Law


"Emotional Echo Chambers: Observed Emoji Clarify and Intensify Individuals’ Emotions and Responses to Social Media Posts"   
"Play it Again, Sam! Measuring and Understanding Volitional Reconsumption"






Archive of Seminar Series

2015-16 Marketing Seminar Series

2014-15 Marketing Seminar Series

2013-14 Marketing Seminar Series

2012-13 Marketing Seminar Series

2011-12 Marketing Seminar Series

2010-11 Marketing Seminar Series 

2009-10 Marketing Seminar Series 

2008-09 Marketing Seminar Series

2007-08 Marketing Seminar Series

2006-07 Marketing Seminar Series

2005-06 Marketing Seminar Series