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Who We Are

New Trail is the alumni magazine of the University of Alberta, one of Canada’s top four institutions and one of the world’s great universities for the public good. The magazine serves to maintain and nurture the connection between the school and its alumni, associate members, donors, faculty, staff and other stakeholders. New Trail’s mandate is to entertain, illuminate and engage our 250,000 university-educated readers around the world through the unique stories of this university and its people.

With 95 per cent of our grads regularly reading the magazine, and nearly 70 per cent citing New Trail as their top source for information about the University of Alberta, New Trail is the key vehicle for reaching U of A alumni. 

New Trail at a Glance

LAUNCHED November 1942
FREQUENCY three times per year
READERSHIP 180,000 per issue
DISTRIBUTION to University of Alberta alumni in Alberta, Canada and worldwide
READERS CEOs, entrepreneurs, policy-makers, educators, a former prime minister, a supreme court justice and your neighbour up the street