Who We Are

New Trail is the award-winning magazine for University of Alberta alumni. Three times per year it reaches 160,000 readers in Alberta and across the world. Our readers are originators and problem-solvers, entrepreneurs and neighbours, volunteers and leaders. As the publication that reconnects them with the curiosity and excitement they felt when they were students, New Trail is uniquely positioned to help you engage with this group of readers.


At A Glance

LAUNCHED: November 1942

FREQUENCY: Three times a year

READERSHIP: 160,000 university-educated readers per issue in Alberta, Canada and worldwide

DISTRIBUTION: Mailed directly to 135,000 U of A alumni with the remainder distributed on campus and at convocation, alumni weekend, alumni awards ceremony and other events

READERS: CEOs, entrepreneurs, policy‑makers, educators, a former prime minister, a former supreme court justice and your neighbour up the street