|The Self in Culture - psychologists are increasingly concerned with how human conduct is embodied in social and cultural patterns. The sociocultural context is evident in the historical and ethnic sources of a person’s identity, the conversations that frame self-perception, the situations that foster psychological defense, and the imaginative experiences (e.g., art, dreams) that alter one’s sense of self.
Ying (Doris) Zhang
|Methodological Diversity - within sociocultural psychology, the phenomenon of interest—rather than general epistemic imperatives—guides methodological choices. Research involves a diverse array of methods, including social psychological experimentation, surveys and interviews, discourse and conversation analysis, and phenomenological and hermeneutic studies.