Social and Cultural Psychology

The Self in Culture - psychologists are increasingly concerned with how human conduct is embodied in social and cultural patterns. The sociocultural context is evident in the historical and ethnic sources of a person’s identity, the conversations that frame self-perception, the situations that foster psychological defense, and the imaginative experiences (e.g., art, dreams) that alter one’s sense of self.

Cor Baerveldt
Takahiko Masuda
Kyle Nash
Kimberly Noels
Jennifer Passey
David Rast
Jeff Schimel

Post-doctoral Fellows
Alexander Taikh

Graduate Students
Christine Kershaw
Kathryn Kincaid
John Leahy
Joshua Leota
Angela Ma
Yunzhu Ouyang
Vickie Richard
Andy Scott
Evan Shillabeer
Lily Syfers
Xijia Zhang
Ying (Doris) Zhang
Yuto Yasuda
Jingyi Zhang
Mustafa Firat


Methodological Diversity - within sociocultural psychology, the phenomenon of interest—rather than general epistemic imperatives—guides methodological choices. Research involves a diverse array of methods, including social psychological experimentation, surveys and interviews, discourse and conversation analysis, and phenomenological and hermeneutic studies.
History & Theory - psychologists’ conceptions of human conduct reflect the historical contexts from which they emerge. So, an appreciation of contemporary approaches to research in sociocultural psychology requires consideration of its theoretical, philosophical, and historical bases.