Strategic Plan 2017-2020

STRATEGY 2: Continue and enhance opportunities to showcase excellence in research, education, and service


Timeline: December 2017

  • Improve faculty, alumni, and student awareness of marketing and communications services

Timeline: December 2018

  • Increase opportunities for our stakeholders to participate in showcasing FRM excellence (include clinics and institutes)

Timeline: December 2019

  • Provide comprehensive communications training to faculty, select alumni, and select students


  • List established, coordinated and shared
  • Increase # of ambassadors recruited (alumni, students, faculty)
  • Ambassador recruitment/training /awareness package created and used
  • Media training implemented (twice per year) using technology at all three sites. Utilization of mock interviews, role play
  • Communications and Advancement/Development presentations made at each department meeting. Roles, tools, policies and expectation checklist created distribute after presentations. Adapted for web site for ease of reference


  • Media training added to fall Lunch and Learn monthly series for FRM researchers
  • Established monthly meetings between each department chair and Acting Director, Marketing & Communications
  • List of ambassadors in progress