School of Library and Information Studies

LIS 598 Information Resources and Services for Media Organizations

COURSE OUTLINE

Prerequisites: LIS 501, 502

Course Goal: To provide students with an introduction to the various information resources and services provided within a media organization such as a radio station, newspaper, magazine, or television company. Course Objectives: Upon completion of this course, students will be able to:

  1. Discuss the historical development of media libraries
  2. Describe the elements of news delivery in the various types of media organizations that impact on service hours, collection development, reference service, and resource organization, retrieval, and retention
  3. Describe the collection management issues relevant to the information resources common to media libraries (e.g. sound bites, video clips, photographs, electronic text).
  4. Describe the importance and methods of marketing the information centre within the media organization
  5. Describe the latest innovations in news content delivery and archiving, and the impact of those innovations on the information centre
  6. Discuss policies, procedures, and copyright issues related to managing content re-sales and serving clients who are outside the organization.

Possible Assignments:

  1. Write a paper that assesses recent developments in news dissemination by a particular type of media and the impact of those developments on provision of library service, or
  2. Prepare a report or interview in audio, video, or digital U-tube format that explores an aspect of the course.

Readings:

  • Conservation OnLine: http://cool.conservation-us.org/
  • Digital Copyright Canada: http://www.digital-copyright.ca/
  • Teruggi, Daniel, Can We Save Our Audio-visual Heritage? Ariadne, Issue 39, April 30, 1994, http://www.ariadne.ac.uk/issue39/teruggi/intro.html (accessed Nov 11, 2009).
  • Olsen, Christine A. & Suzanne Stewart Moseman, “Overworked? Understaffed? Don’t Stop Marketing!”, Information Outlook, March 1997, Volume 1, Number 3, pp. 20-23, http://www.chrisolson.com/coa/coacontent/OlsonDontStopMark97ArtPOST.pdf (accessed Nov 20, 2009).
  • Widzinski, Lori, “The Evolution of Media Librarianship: A Tangled History of Change and Constancy”, in Studies in Media & Information Literacy Education, Volume 1, Issue 3, August 2001, pp 1-11, University of Toronto Press. (Reserves)
  • Schoplin, Katherine “Media Libraries in the 21st Century” in A Handbook for Media Librarians, Facet Publishing, 2008, pp 1-15 (Reserves)
  • Bursack, Carol Bradley “Swimming Upstream in a Media Library” in A Handbook for Media Librarians, Facet Publishing, 2008, pp 131 – 143 (Reserves)
  • Cole, Peter “A Journalist’s View of the Changes in Information Access for Newspapers Over the Years”, in Information Sources for the Press and Broadcast Media, Second Edition, Bowker Saur, 1999, pp 8-19 (Reserves)
  • Evans, Beth, Web 2.0: The Consumer as Producer, Information Today, October2008, Volume 25, Issue 9, pp 1. (Reserves)

The Final Assignment

Overview

Assignments must be submitted via some form of media. It could be a YouTube video, a blog, a mockup website, a powerpoint presentation, or some form of social software, etc. We are not looking for research papers. If the student chooses to submit their assignment as a text document it should contain some interactive elements (active hyperlinks, images, a mockup of a magazine/newspaper article, etc.)

Think about a "media library" that you have used in your daily life--itunes, Flickr, CBC archives, etc-- and think about how it could be changed to make the user's experience more pleasurable. Assume there is no limit to time, budget or expertise. What features would you like to see? Is there a unique search that would be useful? What would you do to the aesthetics of it? You can be creative here! Often library work requires outside-of-the-box ideas and seemingly wild suggestions can be modified to become reality.Here are some thoughts to think about:

  • Define your target user (does not have to be you--can be any age, culture, identity)
  • Describe your user’s key needs
  • Name and describe the media library in question and give web link if applicable
  • From your users’ perspective, what is the primary function of this library?
  • What features would you add to this library to make it more pleasurable to use? Describe three features and why they would be relevant to the user
  • How would you gather feedback from your users and evaluate the additional features
  • What would your preservation plan look like?