The Plan

Build

GOAL: Build a diverse, inclusive community of exceptional students, faculty and staff from Alberta, Canada, and the world.   

Through the development of strategic recruitment, retention, and renewal plans, the University of Alberta will build a community of exceptional students, educators, scholars, researchers, and staff from Alberta, Canada, and the world. We will foster an inclusive culture in which people excel through exchange and collaboration, enriched by the diversity of individuals, groups, disciplines, perspectives, approaches, and questions that comprise our community. We will sustain this culture and community through rich educational and life experiences in a supportive learning environment. We will engage Indigenous students and nations to create programs and spaces that acknowledge the complexities of Canada’s history. We will celebrate the University of Alberta community and our achievements, enhancing our reputation in Alberta, across Canada, and around the world by defining, telling, and promoting our story.

To begin, we will attract outstanding students…

OBJECTIVE 1: 

Build a diverse, inclusive community of exceptional undergraduate and graduate students from Edmonton, Alberta, Canada, and the world.

  • Strategy 1
    Develop and implement an undergraduate and graduate recruitment strategy to attract top students from across the diverse communities in Alberta and Canada, leveraging our strengths as a comprehensive research-intensive, multi-campus university with options for francophone and rural liberal arts education.
  • Strategy 2

    Develop and implement an undergraduate and graduate recruitment and retention strategy to attract Indigenous students from across Alberta and Canada.

  • Strategy 3
    Optimize our international recruiting strategies to attract well-qualified international students from regions of strategic importance, and enhance services and programs to ensure their academic success and integration into the activities of the university.
  • Strategy 4
    Ensure that qualified undergraduate and graduate students can attend the university through the provision of robust student financial support.
…educated by exceptional faculty…

OBJECTIVE 2:  

Create a faculty renewal program that builds on the strengths of existing faculty and ensures the sustainable development of the University of Alberta’s talented, highly qualified, and diverse academy.

  • Strategy 1
    Attract and retain a diverse complement of faculty and post-doctoral fellows from around the world, with initial attention on increasing the proportion of assistant professors.
  • Strategy 2
    Review, improve, and implement equity processes and procedures for recruiting and supporting faculty to ensure a balanced academy, representative of women, visible minorities, sexual and gender minorities, Indigenous peoples, and people with disabilities.
  • Strategy 3
    Stabilize long-term investments in contract academic staff by offering career paths that include the possibility of continuing appointments based on demonstrated excellence in teaching.
  • Strategy 4

    Support career transitions and encourage professors emeriti to continue to share their expertise and experience through active engagement with the university community.

...in collaboration with highly-skilled staff...

OBJECTIVE 3:

Support ongoing recruitment and retention of a highly-skilled, diverse community of non-academic and administrative staff by enriching the University of Alberta's working environment.

  • Strategy 1

    Create pathways for career mobility and progression of non-academic, administrative, and academic staff members, which include opportunities such as secondments, exchanges, and job shadows.

  • Strategy 2

    Review, improve, and implement equity processes and procedures for recruiting and supporting staff in all categories who are representative of women, visible minorities, sexual and gender minorities, Indigenous peoples, and peoples with disabilities.

  • Strategy 3

    Encourage, facilitate, and reward the sharing of best practices by non-academic, administrative, and academic staff across units, faculties, and campuses.

…at a university committed to respectful relations with First Nations, Métis, and Inuit peoples.

OBJECTIVE 4: 

Develop, in consultation and collaboration with internal and external community stakeholders, a thoughtful, respectful, meaningful, and sustainable response to the report of the Truth and Reconciliation Commission of Canada.

  • Strategy 1

    Foster learning opportunities across our campuses that enable student, staff, and faculty participation in reconciliation.

  • Strategy 2
    Build the Maskwa House of Learning as a place of understanding, welcome, and cultural connection, where Indigenous and non-Indigenous students together can grow and celebrate the unique and proud histories of Indigenous peoples; and where Indigenous students can access social, cultural, and spiritual supports that enable their academic success.
  • Strategy 3

    Evaluate and measure the University of Alberta’s response to the TRC’s calls to action to ensure effectiveness on an ongoing basis.

As a community, we recognize that our future is built on shared values…

OBJECTIVE 5:

Build and strengthen trust, connection, and a sense of belonging among all members of the university community through a focus on shared values.

  • Strategy 1

    Support and enhance activities, initiatives, and traditions that bond alumni, students, staff, faculty, and professors emeriti to the university.

  • Strategy 2
    Celebrate and support diversity and inclusivity.
  • Strategy 3
    Identify and increase opportunities to engage alumni and volunteers as valued advisers, mentors, volunteers and interested constituents.
  • Strategy 4

    Appreciate and value the different roles staff, students, post-doctoral fellows, and faculty play on our campuses so that the institution as a whole can further benefit from their diverse skills, perspectives, and experiences.

  • Strategy 5

    Foster trust through mutually respectful dialogue between individuals, faculties, departments, administrative units, and campuses, and create opportunities to learn from each other’s cultural variations.

  • Strategy 6

    Encourage and support institution-wide initiatives, services, and programs, such as arts and cultural activities, intramurals, student groups, volunteering, clubs, and centres, which bring students from all faculties into community with each other.

…and our story is built on the accomplishments and contributions of our people.

OBJECTIVE 6:

Build and support an integrated, cross-institutional strategy to demonstrate and enhance the University of Alberta’s local, national and international story, so that it is shared, understood, and valued by the full University of Alberta community and its many stakeholders. 
  • Strategy 1

    Discover an institution-wide, comprehensive brand platform (reputation, identity, image, and component stories) around the core institutional narrative: its promise, its mission, and its impact.

  • Strategy 2

    Engage and advocate strategically with all levels and orders of government and other key stakeholders, and identify and demonstrate how university activities intersect with their goals and strategies.

  • Strategy 3
    Communicate, using both quantitative and qualitative evidence, how the University of Alberta serves as a cornerstone of the community bringing widespread economic and societal benefits to all Albertans, as well as to national and international partners and stakeholders.
Next - Our Goals: Experience