Consistency in appearance is vital when building equity in our visual identity. For this reason alone it is always preferable to use the main University of Alberta logo as it represents the most recognizable mark at the highest level possible within our logo system. However, it is understood that in some instances the need for sub-branding is also important, and this system was designed to provide a consistent approach for this need.
The subunit logo is based on an endorsed brand approach and as such has specific rules surrounding the hierarchy of information. The subunit logo is built on a three tier model. The first tier is always reserved for the “University of Alberta” wordmark and cannot be altered in any way. The second tier allows for university-approved faculties, departments, institutes and centres to be identified.