Join The Everyday Heroes

Help fight poverty.

Everyday Heroes come from everyday places: offices, classrooms, the coffee line-ups on campus. What makes them heroic? They give their time and money to help others in need.

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Poverty affects us all

Poverty costs Alberta $7.1–$9.5 billion every year. We could save those funds if we prevented poverty instead of trying to treat the symptoms. When we allow poverty to exist in our community, it negatively affects the systems that we all rely on.

People living in poverty are more likely to require greater medical services due to chronic health issues. They are more likely to have mismatched education and literacy skills for quality employment, resulting in fewer opportunities for them to contribute to the overall economy.

These challenges can lead to activity that is criminalized like getting on a bus without paying or being issued a ticket for having a homeless encampment. When people can’t pay these types of fines, it can result in further pressure and costs to our justice and social service systems.

Low-income individuals and families often find themselves locked in their situation with few opportunities to change it without wrap-around supports that address their complex needs. Poverty requires us to work together to find lasting solutions.

How you can make a difference

Despite the extreme struggles of the pandemic, this crisis has shown us what is possible when we band together to help one another. As an organization working to address local poverty, United Way of the Alberta Capital Region has been able to rally governments, schools, companies, nonprofits, and caring individuals together to provide their neighbours with a life vest to weather this storm.

Also during this crisis, EndPovertyEdmonton has seen more of our community come to the table to enact innovative solutions that will both help those currently experiencing poverty and prevent people from falling into it at all. It has been truly inspiring to see what our community is capable of when we unite to do local good. Learn about Community-University Partnership (CUP) and Institute for Sexual Minority Studies & Services (iSMSS), two U of A programs that benefit from United Way funding.

How to help


You can help improve the lives for more than 135,000 people in the Edmonton area who live in poverty by donating to the U of A's United Way fundraising campaign. Last year the U of A raised $495,372 to help those supported by the United Way Capital Region.


Poverty isolates people from their community. Let those in need know that they aren't alone by showing your support and sharing their stories of survival and triumph. Spread the word about the campaign and the work being done to address poverty.

Donation Matching Program 2021

  • New Everyday Heroes, donating between $365 and $1199, will see their gift matched dollar-for-dollar.

  • Existing Everyday Heroes who lift their gift up to $1199 will see the difference of their increase matched.

Have Questions?

For more information, please contact:

Darlene Bryant


Making a difference for the community

The United Way is an effective fundraiser for charities in our community, but it also creates collaboration among community partners who are focused on solving the underlying causes of poverty. The U of A and United Way work together in that effort and the results affect people throughout the university community.

Solving poverty needs all hands on deck, advocates say

Public health research by Maria Mayan and her team is informing EndPovertyEdmonton’s work. What you buy and who you hire can drive social change. One in 10 Edmontonians — or nearly 120,000 people — experience poverty, and it’s more likely for women, racialized individuals, Indigenous people, single adults and single parents. Up to 70 per cent have work, but not enough to pay for their basic living costs.

Learn More


Chillin’ for Charity

Head to quad on Nov 2 to watch and support students and staff in Chillin for Charity after a two year hiatus. It’s cold getting in that water so be sure to support the fundraising effort. If hot coffee is more your style, visit Daily Grind that day and your drip coffee purchase goes straight to United Way.

Check it out

Forest Society Christmas Tree Sale

We are pleased to announce that we are hosting our annual tree sale once again starting on at the end of November! Hope to see you there!

More Information

Plasma Car Derby

Sponsor a U School team to race for plasma car glory and support the U of A's United Way Campaign.

More Information

Your generous spirit provides struggling families and children in our community with the help they need.

Thank you for your support.

Your generous spirit provides struggling families and children in our community with the help they need.

Thank you for your support.

Have Questions?

For more information, please contact:

Beth Jody Kent