Vanity URL |
uab.ca/aw2015 (event specific)
uab.ca/ggday (campaign)
uab.ca/mact (program)
|
www.uab.ca/aw2015 (www)
faculty.uab.ca (subdomain)
http://uab.ca/mact (extraneous)
uab.ca/aw-2015 (hyphenation)
www.uab.ca/aw/2015 (nesting)
|
Destination URL should be UAlberta |
https://alumni.ualberta.ca/
events/alumni-weekend
|
edmontonjournal.com/...
facebook.com/...
|
Destination Content
|
Webpage
|
Google Forms
Spreadsheets
PDFs
|
Usage |
Print campaign
Radio campaign
|
Email links
Web links
Social media links
Business cards
|
Google Analytics |
Reports to UAlberta rollup account
|
Doesn’t report to rollup account
|