Chillin’ for Charity

Highlights from the frosty fundraiser in support of the United Way

Back in November, on what felt like the first snowfall of the season, a group of adventurous students gathered in North Campus Quad to jump into a freezing cold pool.

The reason? Chillin’ for Charity, a fundraiser in support of the United Way.

Organized by Alberta JDC West, a student group out of the Faculty of Business, Chillin’ raises money by asking people to sponsor contestants to jump into a freezing cold pool.

The student group is centered around the annual JDC West business competition. A large component of their participation is attached to their community involvement, which takes place through completing volunteer hours, raising funds and hosting the annual Chillin' for Charity event on campus.

This year marks the first time the event was hosted in person since 2020. The event featured a barbecue, DJ and some toasty hot tubs — a welcome warm up for the brave contestants.

Last year the U of A United Way campaign raised $495,372 to help those supported by the United Way Capital Region. Our support continues this year with a variety of events.

Chillin’ for Charity contestants pose before jumping in the pool
United Way Vice President, Donor Relations & Resource Development Trish Weber with Captain Ayden Schroh and VP Charity Tessa Woltersdorf
Chillin’ for Charity Captain Ayden Schroh
Chillin’ for Charity contestant exiting cold pool
Chillin’ for Charity contestants enjoying the warm pool
Chillin’ for Charity contestants enjoying the warm pool