The Open House that opens doors.

EXHIBITORS

We are back in action planning for Open House 2026 — the largest recruitment event of the year — thanks to the involvement of exhibitors like you! Help prospective students find their purpose at the U of A by booking your exhibitor booth and planning your programming now.

Date: Saturday, October 17, 2026
Time: 9 a.m. - 3 p.m.
Location: Varied Locations Across North Campus* + Campus Saint-Jean
*Due to the construction and resulting closure of the Butterdome, the Open House booth fair and activities previously within that venue will be spread across North Campus for 2026. Guests will explore the event through five main hubs, where faculties and campus groups will be organized by zone. The format of Open House activities at Campus Saint-Jean will remain as normal. More information to come.

Contact us at openhouse@ualberta.ca with questions.

Register now

Registration and all program guide content is required by Tuesday, June 30, 2026. 

---

Important Dates & Deadlines

Tuesday, June 30, EOD	Exhibitor Registration + Program Content Deadline
Monday, July 20, EOD	Final Program Edits Deadline
Tuesday, September 8, 9 a.m.	Guest Registration Opens + Marketing Assets Provided
Friday, September 18, EOD	Signed Indent Deadline
Saturday, October 17, 7 - 8:30 a.m.	Exhibitor Set Up
Saturday, October 17, 9 a.m. - 3 p.m.	Open House 2026
Saturday, October 17, 4 p.m.	Storage Removal Deadline

---

Why Be Part of Open House?

Last year we welcomed over 10,500 guests to Open House, our largest attendance in history! As an exhibitor, you will have direct access to thousands of prospective students considering their future studies at the U of A.

This event primarily attracts high school students and their supporters from across Western Canada. However, a cross-section of attendees from various demographics, including mid-career learners, teachers, counsellors and the general public, will also be in attendance. 

---

Exhibitor Booth Cost

As an exhibitor, you have the opportunity to participate in our cross-campus Booth Fair! Open House guests will experience Open House through five main hubs on North Campus, and faculty and campus groups' booths will be organized within one of these hubs.

• One Booth: $250
• Two Booths: $460
• Three Booths: $675
• Four+ Booths: $800+ (each booth $200)

Note: There may be slight variances in booth size depending on the hub, but maximized visibility and alignment with other exhibitors will be prioritized. 

Campus tours, presentations and engagement opportunities will still happen across campus and will be supported by enhanced wayfinding, signage and a new event app!

---

Make the Most of Open House

There are a number of ways to reap the benefits of having so many prospective students on campus. Check out our top tips for exhibitor enhancement:

Booth	Resources such as signage and booth equipment rental are available through Exhibitor Installation Services (see below for more details).
Variety of Representatives	Provide a mix of current students, professors, upper administration, alumni and program/recruitment staff to offer a variety of perspectives and knowledge to answer all questions. Ensure your booth is staffed at all times.
Interactivity	Find ways to interact with your guests! Games, experiments and dynamic elements will draw attention to your booth.
Memorable Take-aways	Promotional items can offer an incentive for those who visit your booth, are a proven traffic booster and will help guests remember you after the event.
Layout	Ensure your booth layout allows for conversation, easy flow of traffic and access to your information, resources and take-aways. If you would like to enhance your booth, review the Exhibitor Installation Services manual below to explore equipment rental options.
Beyond the Booth	You are not limited to the booth fair at Open House! Consider scheduling tours/presentations/special events for guests to experience your programs beyond your booth. Include information about your presentation, special event or tour within your exhibitor registration and details will be added to the Open House program.  PRESENTATIONS Faculty and department presentations are a major highlight for Open House participants. This is your opportunity to showcase your programs to a large group of interested guests in a focused, quiet atmosphere. Consider unique ways to format your presentation, such as involving current students and panels.  Presentations should be a maximum of 40 minutes in order to allow for guest travel time. An attendance sheet will be placed in all presentation rooms. Ambassadors will pick up the attendance sheets from the rooms at the end of Open House.  SPECIAL EVENTS Demonstrations and other interactive opportunities are an excellent way to engage guests. All special events will be a drop-in format, where guests can come and go any time between the hours indicated. If you are planning to host a drop-in showing of a facility, please list this event under the special events section. GUIDED TOURS All guided tours require registration. A centralized registration system will be organized by the Open House team. Guests can pre-register online on our Open House web page or day-of (50% of tickets will be available prior to the event and the rest will be released day-of). All guided tours will begin at the Tour Departure Zone in University Commons. It is your responsibility to lead your group from the Departure Zone to the start of your tour. This is to help avoid guests getting lost or confused as to where to meet for the tour.  All guided tours will be 45 minutes in length. If you require more time for your tour, please discuss this with the Open House team by contacting openhouse@ualberta.ca.  It is your responsibility to arrange/coordinate/book locations for guided tours and ensure buildings are open for locations included in the tour.   The Open House team will follow up with those planning to host a guided tour to provide further details about this process.

---

Additional Details