Donors help business student empower his community

Fourth-year business student George Houle, from Goodfish Lake First Nation #128, is a leader and advocate guided by the values of discipline, integrity and hard work. He says scholarships — made possible by donors — have transformed his university journey. 

This support is part of Shape the Future, a fundraising campaign dedicated to student success by enhancing financial support for access and affordability, experiential learning and student spaces. By supporting the campaign, donors can help open doors for students like Houle.

“The generosity of others has made an enormous difference in my life and the lives of so many students,” says Houle. “Because of donors, students like me can thrive in our studies and build futures we’re proud of — something you’ve made possible.” 

Donors' support has given Houle the chance to fully engage in his education and leadership development. Through scholarships, he has been able to pursue internships that strengthen his skills and align with his long-term career aspirations. 

“Work experience is essential to me,” says Houle. “It validates your skills, builds confidence, and signals to employers that you’re prepared and capable, especially when the experience aligns with your long-term goals.”

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You gave shape to the future.

Together, we raised $147M to support U of A students through the Shape the Future campaign. Because of you, students are already benefiting from scholarships, experiences and spaces that are shaping their futures.

See the Impact

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Beyond the classroom, Houle also served as the President of the Indigenous Business Students’ Association (IBSA) for two years. It was an experience he describes as one of the greatest honours of his university journey. In that role, he helped foster a supportive community for Indigenous business students and successfully advocated for the first Indigenous student space in the Alberta School of Business.

“I hope it will empower many more students in the years to come,” he says. “Through IBSA, I’ve helped build a strong, supportive community for Indigenous students in business.”

As Houle looks ahead to graduation, he’s reflected on the deep personal meaning of his degree.

“My late Mosom (grandfather in Cree) Towie always encouraged me to pursue higher education and to leave the reserve to explore greater opportunities,” says Houle. “This degree is not just a personal achievement; it’s a fulfillment of his dream for me, and I know he would be incredibly proud.” 

Houle’s immediate plans are to earn his Chartered Financial Analyst (CFA) designation and gain industry experience in finance. Eventually, he hopes to return to the University of Alberta to complete a Juris Doctor Degree and work in Treaty Law, where he can advocate for Indigenous rights and create opportunities for sustainable economic development.

“My community has shaped my values and aspirations. I hope to protect the rights of Indigenous peoples by advocating for the preservation of our culture, land, and resources,” says Houle, who adds he hopes to ensure his community’s traditions are “respected and maintained for future generations.”

Houle knows first-hand that scholarships and awards are more than financial support – they are investments in future leaders.

“A donation doesn’t just help a student; it helps build a stronger society,” he says. “You never know whose future you’re shaping: it could be the next great doctor, lawyer, entrepreneur or community leader.”