Update on U of A Brand

Vice President, External Relations Elan MacDonald shares an update about the new brand.


As I shared last week on The Quad, the External Relations portfolio has been working on developing a new brand strategy for the University of Alberta that will unite the U of A in message and in story, and as champions of this remarkable institution.

These are challenging times for the U of A community and for Alberta as we continue to navigate the COVID-19 pandemic. While we planned to share the new brand with our internal audiences on Tuesday, October 5, in light of these challenges we have made the decision to temporarily pause plans for the brand rollout.

We know that many staff have been patiently waiting for the opportunity to apply the new visual identity to their projects. Next week, the ER brand team will share with communicators a brand toolkit that includes templates, logos, social avatars, and email signatures that can start to be used immediately ahead of the larger brand rollout.

[October 7 update: information about the brand toolkit can be found here.]

This temporary pause does not take away from the hard work that so many faculty and staff have contributed to the development and launch of the brand so far. We are confident in the new brand and in the work the brand team has done, and are excited to share the full brand launch with our internal community soon.

If you have any questions, please reach out to Sonia Piano (Associate Vice-president, Marketing) or Jocelyn Love (Director, Marketing).

Thank you for your support.

Elan MacDonald
Vice-president, External Relations