Tips and Resources

From time to time, we come across great articles or resources not only in higher ed, but also from the professional web community. Here are some of our favourite tips and reading selections. We continually add and update as we find new and relevant information.

University Websites: Top 10 Design Guidelines

Universities with a good user experience conduct user research, show programs based on subject matter and job placement content, and focus on top tasks and findability that contribute to larger institutional goals.

On Page SEO: How to Get Your Page Found On Google

Gone are the days of stuffing keywords. Google is looking for high-quality content for their users, but what do they consider 'quality'? Read on to find out.

Writing Hyperlinks: Salient, Descriptive, Start with Keyword

To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it refers to.

Define Micro Conversions to Measure Incremental UX Improvements

Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.

Putting People's Needs First: Case Study | Norwegian Cancer Society

By putting the priority of web content to the top tasks of visitors, the Norwegian Cancer Society increased online donations while also increasing traffic and leads.

Tracking campaigns the right way using Google Analytics

By using URL parameters both in links and vanity URLs, you can begin to accurately measure Marketing ROI.