Upcoming Courses
Fall 2026 - Thursdays
5:00 PM - 8:00 PM
mark 488/686 (58234) - Generative ai for marketing
Generative AI – tools like ChatGPT, Claude, and Gemini – are transforming marketing practice. However, much of the popular discussion around this technology is driven by hype without solid evidence. This course aims to provide an evidence-based understanding of how gen AI can realistically improve marketing.
We will study the latest scientific research to learn how to use gen AI tools most effectively. By the end of the course, you will have a strong understanding of which specific applications of AI are most promising for a wide variety of key marketing tasks, and you will gain hands-on experience implementing this understanding in realistic contexts.
Fall 2026 - Tuesdays & Thursdays
15:30 PM - 16:50 PM
mark 488 (58236) - Event Management & Marketing
Events are commonly used as marketing channels to promote products and services. In this fast-paced course, students will learn to identify and use appropriate marketing methods to successfully promote different types of events and gain practical event marketing knowledge that can be applied to real-life scenarios. Designed for marketing students by an award-winning industry professional, this course will explore how events are strategically planned, promoted, budgeted, and evaluated to achieve real marketing impact. From creating buzz and attracting sponsors to leveraging digital media and measuring success, students will gain hands-on insight into every stage of the event marketing process—preparing you to design engaging events that connect audiences, strengthen brands, and deliver measurable results. (Prerequisite: MARK 201)
Fall 2026 - Thursdays
15:30 PM - 18:20 PM
B LAW 488 (58657) - Professional Regulation: Navigating the complaints process
This course explores how professionals (e.g. lawyers, accountants, physicians) are monitored and held accountable by their regulatory bodies. Students will learn how complaints against professionals are received, assessed, and resolved within regulatory legislation and frameworks, such as the Professional Governance Act and Health Professions Act. Students will develop practical communication and advocacy skills relevant to each stage of the complaints process, such as interviewing and resolution. The course aims to provide students with a deeper understanding of their own personal communication style and how their style interacts with others in an interdisciplinary setting. Through class participation, assignments, and an exam, students will also leave with an understanding of legal and reputational risks associated with professional complaints and how these risks are managed.(Prerequisite: BLAW 201/Previous B LAW 301)
Winter 2027 - Thursdays
9:30 AM - 11:50 AM
BUEC 452/552 (83235) - Sustainable Businesses and Cities
By 2050, almost 70% of people will live in cities - a shift that demands new ways of thinking about business, sustainability, and economic development. This course examines how sustainability and place shape economic opportunity in both urban and rural contexts. Grounded in economic theory and the four pillars of sustainability, students will analyze why firms cluster, how neighbourhoods form, and how inequality and environmental pressures shape markets. Through cases, data exercises, and tools like HHI, Location Quotients, the SDGs, the Doughnut Model, Theory of Change and so on, you will investigate real-world challenges. In the final project, students will work with a real organization to turn these insights into actionable sustainability strategies. This course counts towards the Certificate in International Learning (CIL). (Prerequisite: ECON 101,BUEC 501)
winter 2027 - Fridays & Saturdays (intensive)
9:00 AM - 16:50 PM
B LAW 432 (83187) - The Legal Regulation of Business
How do governments regulate businesses, and what limits apply to regulatory decision-making? B LAW 432 examines administrative law through the agencies, boards, commissions, and tribunals that oversee businesses at the municipal, provincial, and federal levels. Students consider how these bodies are created, governed, and empowered; how they make decisions; and how legislation, procedural fairness, oversight, and judicial review constrain their authority. The course uses current cases, controversies, and practical examples to connect legal principles with business realities. (Prerequisite: B LAW 301 or ENGG 420)
Co-Instructor: Pam Gill
Co-Instructor: Will Randall II
Additional upcoming courses
For more information on MBEL graduation requirements, visit the U of A Calendar.