About MACT
Lead communication in a digital world.
The Master of Arts in Communications and Technology — MACT — is a flexible professional graduate program for working communicators who want to advance their careers, deepen their strategic capacity, and understand how digital technologies, artificial intelligence, and organizational change are reshaping communication practice.
Designed for early- and mid-career professionals, MACT helps students strengthen their expertise while continuing to live and work outside the Edmonton region. The program combines online learning with two intensive in-person residencies at the University of Alberta during the MACT Spring Institute in May.
MACT students examine communication across organizational, digital, public, interpersonal, intercultural, and strategic contexts. Through coursework and applied research, they explore emerging issues such as AI, digital platforms, media change, organizational leadership, public engagement, ethics, and the social impacts of communication technologies.
Offered by one of Canada’s leading research universities, MACT brings together a diverse community of working professionals from across Canada and around the world. Students enter the program from government, post-secondary education, health care, non-profit organizations, cultural institutions, consulting, technology, international development, and other sectors where communication leadership matters.
What you’ll develop
In MACT, students develop the confidence, insight, and practical skills to
- apply communication theory to professional practice
- use research and evidence to address real-world communication problems
- think critically about digital media, AI, platforms, and technological change
- lead communication strategy in complex organizations
- design ethical, inclusive, and effective communication practices
- connect professional experience with graduate-level inquiry and applied research