Visual Identity

The visual identity of the University of Alberta has recently been updated to fit the new One University brand strategy. This section will be updated soon to guide the implementation of the new visual identity system.

Adherence to these visual standards will ensure consistent and effective representation of the U of A brand to both internal and external audiences.

Obtaining Official Stationery Items

A new Burke portal has been launched to serve you better! Stationery items including business cards, letterhead and envelopes can be ordered online through Burke Group's easy-to-use portal Burke Online.

Note: A new account must be created, as your login for the previous Burke portal will not work on the new site. Visit the new portal to create an account and to begin browsing stationery and print materials.

A well-defined identity system enables the University of Alberta to present a consistent and professional visual message to its internal and external audiences. This consistency is key to reinforcing the U of A's identity and reputation, allowing us to attract, engage, and retain support from its constituents.

The U of A recognizes the need for creative flexibility within faculties, departments, and units on campus to meet specific stakeholders' needs. With that in mind, this website outlines many ways to incorporate the university's visual identity system into all forms of university communications, while still allowing for individual expression.

Detailed information about the University of Alberta's Visual Identity Policy can be found on UAPPOL.