Colour communicates in an immediate and powerful manner. The University of Alberta is instantly recognizable by many of its audiences through its two official colours, green and gold.
These colours have been associated with the university since its inception. Originally suggested by Marion Kirby Alexander, who drew her inspiration from the autumn colours of Edmonton’s river valley, the green represents the wide stretches of prairie land flanked by deep spruce forests and is symbolic of hope and optimism. The gold represents the golden harvest fields and is symbolic of the light of knowledge. William Hardy Alexander, first professor of classics, relayed his wife’s suggestion to the faculty, and the university’s colours were officially adopted by the Senate at its first meeting on October 13, 1908.
Whenever possible we encourage you to use one or both of these colours as a foundational element within your promotional material. Consistent use of our official colours helps us continue to build recognition with our audiences and stakeholders.