Business Analytics

Business analytics is the management and analysis of data using algorithms and models, to inform data-driven business decisions and to evaluate business outcomes.

As commerce becomes increasingly digitized, organizations are leveraging big data and advanced analytical tools to gain a competitive edge, making business analytics one of the most in-demand skillsets in today’s economy.

A curriculum that spans disciplines

A major in business analytics gives you a foundation in technologies, methods and strategic thinking needed to work with data in a business context. You’ll learn how to design databases to organize and manage information, apply machine learning methods to predict outcomes, use optimization methods to determine the most effective course of action and how to leverage analytics to inform business strategy. Electives allow you to explore how to visualize data and use analytics in a range of business disciplines, including accounting, finance, marketing and operations.

Diverse career opportunities

Business analytics opens doors to a wide variety of roles across industries. As a graduate, you’ll be equipped to support evidence-based decision-making, helping businesses improve efficiency, forecast trends and better understand customer needs.

Business analytics professionals are in demand across sectors, from consulting firms and banks to tech companies, government and healthcare. Whether you're drawn to solving supply chain problems, interpreting market trends or driving innovation through data, this major provides the tools to shape impactful business outcomes.