Business Research

The Alberta School of Business is home to world renowned scholars who continually advance our understanding of important issues facing business here in Canada and around the globe.

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Latest Research

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Research, Business, Employees

How climate risk shapes consumer choices: Meet Assistant Professor Taewook Lim

Consumer behaviour researcher Taewook Lim studies how environmental challenges shape the choices people make. Now, he’s bringing that perspective to the Alberta School of Business.

Selin Simsek

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Business

In today’s financial markets, some information still travels face-to-face

New research from Alberta School of Business examines why in-person interaction still matters in technology-driven financial markets, where investors need to interpret soft information that is difficult to capture in corporate filings or online meetings.

Robin Lee

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Business, Science and Technology

Why does the look of digital influencers matter?

As digital avatars replace human celebrities in multi-million dollar ad campaigns, new research from the Alberta School of Business reveals why the "look" of a virtual influencer can make or break a brand. Discover why hyper-realistic pixels are the secret to selling physical goods— and why cartoonish avatars are being left in the digital dust.

Deanna Hoffman

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Research, Business

Art, algorithms and anatomy: How researchers can partner with AI without losing the human touch

Can artificial intelligence actually help researchers become more creative? A new study from the Alberta School of Business suggests that by treating AI like an artistic partner — inspired by the likes of Pablo Picasso and digital artist Refik Anadol — scholars can uncover unexpected insights without losing the essential human touch. Discover how "interpretive vigilance" is changing the future of academic research.

Deanna Hoffman

A customer and sales associate compare televisions in an electronics store, surrounded by large screens displaying vibrant images.

Research, Business

Extended warranties are mechanisms for price adjustments during recessions

Ever wondered why the "non-negotiable" price tag on a new fridge suddenly feels flexible at checkout? New University of Alberta research shows retailers use extended warranties to quietly lower prices during economic downturns. While advertised prices stay high, warranty discounts help close deals — and can mask the true state of inflation.

Deanna Hoffman and Barry Scholnick

Business PHD Spotlight

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Research, Business

Business PhD Spotlight: Kieran Taylor-Neu

Research that investigates professional norms and ethics in accounting, focusing on how corporate disclosures and communications are used by organizations to signal professional expertise, legitimacy, and compliance, particularly within Canadian capital markets and regulatory contexts.

Kieran Taylor-Neu

Research with Purpose

Alberta School of Business researchers excel through a vibrant environment that supports the creation and dissemination of knowledge with impact.

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